Notes on a Career in Graphic Arts

When asked why they are seeking a career as a graphic artist, my students answer either that they like computer art or they like to draw or both. Unfortunately, the reply falls short of what the profession really entails. So, for the sake of clarity, the following definition is offered: a graphic artist is one who communicates information or suggests ideas through the use of color and form.

From a commercial perspective, this effort usually involves the advertising of a product or service; therefore, there are responsibilities that go with that statement. When an artist is given an assignment, it is most likely because someone is looking for a specific response. If the client's mandate is not respected, and a mediocre effort is put forth, the end result can be devastating. The fact is that a skilled artist is a major factor in the success or failure of any marketing program.

What to Bring to the Marketplace

Anyone wanting a career in the graphic arts should seek much more than a basic understanding of computers. Typography, photography, and the printing process, as well as composition, color theory, and a well developed sense of design need to be part of the total educational experience. Being able to apply this knowledge over a broad spectrum of opportunities is the mainstay of a successful career.

There are other considerations as well. Recently, on a field trip with my students to a local ad agency, questions were asked about a graphic artist's most important asset. The agency owner and his primary account representative both replied, without hesitation, "People skills."

This means a successful graphic artist must be able to make presentations, handle prospective clients, oversee inter-studio communications, and manage other situations where the success of a project depends on how well the artist can relate to the other people involved.

If you are a bit shy and hesitant to make use of interpersonal skills, try taking a summer job behind a store counter. It is important to develop the ability to communicate effectively in order to become a graphic arts professional.

Choosing an Appropriate School

One of the best ways to evaluate a school is to talk to its graduates. It is not so much what they say as what they have accomplished. Although a school may be highly rated, this alone is no guarantee that the rating applies to all areas of its curriculum.

Visit the campus and talk to those who are pursuing goals similar to your own. Find out about the curriculum. A comprehensive freshman foundation program is absolutely essential.

Be aware that some schools offer an all-art curriculum, while others combine academics with courses in art. Which should you choose? If you might be interested in teaching sometime in the future, a program that offers a degree is unquestionably in order. However, understand that this does not necessarily make an individual a better artist. Courses of study that feature art alone allow for a more focused involvement in studio studies. Whichever you choose, plan on spending several years in undergraduate programs. Learning to be good at what you do takes time.

Starting a Career

The day after graduation is a sobering time to realize that you are but one of thousands of art school graduates looking for work. Prudence would dictate that this search should begin during your senior year. Make use of all the employment resources your school provides. Local Yellow Pages are a good place to find advertising agencies and graphic design studios. In most cases, visits are willingly granted. Before you go, however, your school should have guided you in developing a professional portfolio. Make sure you keep it current with new material and recommendations. Most importantly, understand that graphic art is a business. It must be treated as such, or career potential will quickly fade. Business cards are a must, as is stationery. It is important to realize that business acumen is a priceless asset and needs to be fostered along with artistic capabilities.

Yes, One Can Make a Living in Graphics

The work is out there. So is the money. But, neither will seek out the artist. Initiative is solely up to you. Many people have done very well in the field, and many have been disappointed. Luck has little to do with it. Remember, your interpersonal and business skills must be developed and used alongside your artistry. Work hard enough and with intelligence, and you will make your own breaks.

Editorial provided by Dean R. Field, Graphic Designer and Instructor at the DuCret School of Art with over 40 years of experience.